13 Years of Celebrating Automobile Industry Excellence
Join us at DRIVE 2026 for an unforgettable evening filled with recognition, connection, and a celebration of industry excellence.
November 6, 2026
RBC Convention Centre - York Ballroom
DRIVE 2026
Networking, Celebration, Excellence
The MMDA’s signature event bringing together Dealer Members and Associate Members to celebrate achievements in the motor dealer industry.
Sponsorship Opportunities
Velocity Sponsors
$ 35,000+
- 6 Complimentary + 6 Discounted Event tickets
- Contribution to Dance-off prize (Minimum $250)
- Eligible to sponsor additional networking events
- Acknowledgment in event program
- Logo on event web page
- Official event media kit & on-site signages
- Full-page promotion in the event program book
- Recognition on MMDA social media
- Invitation to attend the Presidents VIP Reception
- Logo on tabletop display
- Standard OAS Benefits
- Option to display your own signage
- Opportunity for networking booth at DRIVE
- Contribution of prize at live auction (Minimum $1k)
- Official Supplier designation with MMDA logo
- Dedicated post on MMDA social media
- Advertisement in the MMDA eNewsletter
- Verbal recognition during the event
- Email signature marketing
- Special Activity Category assignment (Food, Bar, Celebrity, etc.)
- Option to present Award Category Award
turbo Sponsors
$ 20,000+
- 5 Complimentary + 5 Discounted Event tickets
- Contribution to Dance-off prize (Minimum $250)
- Eligible to sponsor additional networking events
- Acknowledgment in event program
- Logo on event web page
- Half-page promotion in the event program book
- Recognition on MMDA social media
- Invitation to attend the Presidents VIP Reception
- Logo on tabletop display
- Official event media kit
- Standard OAS Benefits
- Option to display your own signage
- Opportunity for networking booth at DRIVE
- Contribution of prize at live auction (Minimum $1k)
- Official Supplier designation with MMDA logo
- Dedicated post on MMDA social media
- Advertisement in the MMDA eNewsletter
- Verbal recognition during the event
ACCELERATED Sponsors
$ 10,000+
- 4 Complimentary + 4 Discounted Event tickets
- Contribution to Dance-off prize (Minimum $250)
- Eligible to sponsor additional networking events
- Acknowledgment in event program
- Logo on event web page
- Official event media kit
- One-third page promotion in the event program book
- Recognition on MMDA social media
- Invitation to attend the Presidents VIP Reception
- Logo on tabletop display
- Standard OAS Benefits
- Option to display your own signage
- Opportunity for networking booth at DRIVE
- Contribution of prize at live auction (Minimum $1k)
- Official Supplier designation with MMDA logo
- Dedicated post on MMDA social media
Torque Sponsors
$ 7,500+
- 3 Complimentary + 3 Discounted Event tickets
- Contribution to Dance-off prize (Minimum $250)
- Eligible to sponsor additional networking events
- Acknowledgment in event program
- Logo on event web page
- Official event media kit
- One-fourth page promotion in the event program book
- Recognition on MMDA social media
- Invitation to attend the Presidents VIP Reception
- Logo on tabletop display
- Standard OAS Benefits
- Option to display your own signage
Ignite Sponsors
$ 5,500+
- 2 Complimentary + 2 Discounted Event tickets
- Contribution to Dance-off prize (Minimum $250)
- Eligible to sponsor additional networking events
- Acknowledgment in event program
- Logo on event web page
- Listed on official event media kit
- Logos in the event program book
- Recognition on MMDA social media
Octane Sponsors
$ 2,500+
- 1 Complimentary + 1 Discounted Event ticket
- Contribution to Dance-off prize (Minimum $250)
- Eligible to sponsor additional networking events
- Listed in event program
- Listed on event web page
- Listed on official event media kit
- Listed on event program book
January to March Only with 2-year Commitment
THANKS TO OUR PARTNER
Presenting Partner
Velocity Sponsors
turbo Sponsors
Torque Sponsors
Ignite Sponsors
AWARDS
WINNERS 2025
HALL OF FAME
The MMDA Hall of Fame Awards honor leaders whose dedication, innovation, and service shaped Manitoba’s automotive industry.
TOP COLLISION
The Top Collision Center Award honors dealerships recognized for quality and customer care, chosen by MPI’s Customer Service Scores.
TOP SALESPERSON
The Top Salesperson Award recognizes Manitoba professionals whose sales performance and customer satisfaction drive industry success.
AWARDS WINNERS 2025
HALL OF FAME
The MMDA Hall of Fame Awards honor leaders whose dedication, innovation, and service shaped Manitoba’s automotive industry.
TOP COLLISION
The Top Collision Center Award honors dealerships recognized for quality and customer care, chosen by MPI’s Customer Service Scores.
TOP SALESPERSON
The Top Salesperson Award recognizes Manitoba professionals whose sales performance and customer satisfaction drive industry success.
AWARDS WINNERS 2024
HALL OF FAME
The MMDA Hall of Fame Awards honor leaders whose dedication, innovation, and service shaped Manitoba’s automotive industry.
TOP COLLISION
The Top Collision Center Award honors dealerships recognized for quality and customer care, chosen by MPI’s Customer Service Scores.
TOP SALESPERSON
The Top Salesperson Award recognizes Manitoba professionals whose sales performance and customer satisfaction drive industry success.
Accepting Nominations
Women with Drive
Honoring exceptional women in Manitoba’s Motor Dealer Industry for their leadership, achievements, and community impact. Nominate someone inspiring. Winners will be celebrated at the Drive Event.
ABSC Alumni Recognition Award
The ABSC Alumni Recognition Award honors a distinguished Automotive Business School of Canada graduate for career excellence and meaningful contributions to ABSC and Georgian College. Winners will be celebrated at the Drive Event.
S2SA Commitment to Safety Award
This award recognizes an S2SA member organization that has demonstrated a strong, ongoing commitment to workplace safety, leadership involvement, and continuous improvement. The recipient sets the standard for safety culture in Manitoba’s sales and service industries. Winners will be celebrated at the Drive Event.
DRIVE EVENING HIGHLIGHTS
VIP Presidents Reception
6:00 PM
An exclusive evening with the President, distinguished guests, and MMDA Hall of Fame Awards for outstanding achievements.
Doors open to all guests
7:00 PM
Step into an unforgettable evening filled with live music, drinks, and culinary delights.
Evening Highlights
Enjoy the evening in the company of Milt Stegal, Terri Apostle and Big City All Star Band and DJ.
Scholarship Presentation
Join us as we honor students shaping the future of automotive.
Sales Awards
Celebrating leaders in sales performance and customer satisfaction.
Silent Auction
Don’t miss your chance to go home with amazing prizes.
Cruise Trip Giveaway
One lucky guest will win an unforgettable cruise trip for two!
Last Call – Bar Closes
12:00 AM
Last chance for drinks before the bar closes at midnight.
Scholarship Opportunities
MMDA Official Annual Supplier Scholarship Application The MMDA is accepting applications for 10 scholarships valued at $1,500.00 each. Awarded annually, these funds assist Manitoba students at a secondary or post-secondary level who are pursuing education that could lead to employment with a new car, truck or heavy truck dealership in Manitoba. This can be a high school trades program or a post-secondary area of study related to business. This can include, but is not limited to, Business Administration, IT, Human Resources, Communications and Marketing. The deadline for application is September 30 every year.
Scholarship Opportunities
Apply for MMDA’s $1,500 scholarships for students pursuing careers in auto, business, IT, HR & more. Deadline: Sept 30.
Scholarship Winners of 2025
DRIVE REWIND
Step back into the rhythm of our past celebration
Frequently Asked questions
Here are some common questions about our services to help you understand better
Who can attend DRIVE 2026?
DRIVE 2026 is exclusively available to MMDA members in good standing.
HOW DO I REGISTER?
Click "Register Now" at the top and follow the steps. It's quick and easy.
what does the ticket include?
Access to all session, dinner, awards, and networking.
What’s the dress code?
Smart Casual Dressing attire is recommended.
Where’s the venue?
RBC Convention Centre- York Ballroom, 375 York Ave, Winnipeg MB R3C 3J3
Can I book for a group?
Yes! For team or guest bookings, contact us directly.
IS PARKING AVAILABLE?
Yes, paid parking is available at the venue.
Can I still sponsor the event?
Yes, you can. Contact Illyssa at [email protected] or 204.985.4222.
Click Here To Book The Delta Hotels By Marriott Winnipeg Rate For DRIVE
Delta Hotels by Marriott Winnipeg
offers $299/night + taxes.
Book by Thursday, September 17, 2026
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